I have worked in marketing for many leading global brands for more than 30 years. I recently started teaching marketing at two different universities, and was stunned to learn that my bright talented students didn’t have a clue about how to find a job when they graduated.
I wrote my first book, BRAND YOU! To Land Your Dream Job, to teach them how to use the marketing skills I teach in class to market their most important product – themselves. Then I brought out a couple of other shorter, single-topic career development books, focusing on social media, resume writing, and mastering LinkedIn.