Three years ago, I started teaching marketing and branding at two different universities. I was stunned to learn that my bright talented students, who had just invested 4 years and more than $100,000 in school tuition, didn't have a clue on how to get a job when they graduated in a few months. So I wrote my first book, BRAND YOU! To Land Your Dream Job,
to teach them how to use the marketing skills I teach in class to market their most important product – themselves!